This month the business world witnessed two disasters that made us remember the value of a company’s online reputation.
Many of you will have heard about Shells most recent catastrophe, falling victim a targeted Greenpeace campaign. If not, you can read about it here: http://www.brisbanetimes.com.au/technology/technology-news/shell-social-media-oil-spill-a-coordinated-online-assassination-20120719-22bpe.html
